SEO & Digital Marketing Specialist
SEO & Digital Marketing Specialist
Job description
Moneybase is a multi-award-winning finance platform that allows individuals and businesses to easily manage all their financial needs, from daily payments to and investments to treasury and wealth management we have got you covered.
The Digital Marketing Specialist will lead all the digital marketing efforts for the company with the aim of driving growth and expanding the digital team. The selected candidate will work closely with various teams, such as designers and developers to optimise our digital marketing efforts.
Moneybase forms part of Calamatta Cuschieri Moneybase Group, a leading diversified financial services group that founded the Maltese financial services industry in 1971. We currently employ 200 people spread across 3 core business lines namely Fintech, Investment services and Fund administration.
Job responsibilities
- Lead the strategy, development, execution and optimisation of paid digital efforts, including display advertising, social media advertising, mobile, SEM and SEO
- Manage PPC campaigns, Google Ads and other related tools
- Manage content, optimise for SEO / SEM and manage analytics for all digital-marketing related activities; including websites, social media sites, microsites and digital marketing campaigns
- Analyse digital campaign data
- Manage e-mail marketing efforts
- Monitor ROI and KPIs
- Identify opportunities for applying new technologies, digital products and services to online campaigns
Job requirements
Experience & Education Requirements
- Holds a degree or equivalent qualification in Marketing, Digital media or related field
- Highly knowledgeable in PPC, Google Ads, Meta tools, SEM Rush and other tools
- Familiar with Power BI or other reporting software
- Have experience with visual communication principles
- Have a good knowledge of SEO / SEM
- Fluent in Google systems such as Webmaster and Analytics
- Have experience using e-mail marketing platforms
- Familiar with web design and content management systems, such as WordPress
Skills Requirements
- Be self-motivated and a self-starter
- Excellent analytical and project management skills
- Strong digital copywriting, content marketing, verbal and written communication skills
- Have a strong ability to present digital marketing concepts
- A creative and innovative approach to problem-solving
- Attention to detail, plus excellent organizational and time management skills